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LIFETIME.BREAST CANCER AWARENESS CAMPAIGN
For the last few months we have been working like crazies on this Breast Cancer awareness campaign for LIFETIME Latin America. It has been an intense journey, full of strong emotions and feelings.
We only hope our little campaign contributes somehow to educate and create awareness on the overwhelming statistics: 1 in 8 women will be diagnosed with Breast Cancer over their lifetime.
Please take care of yourself, make monthly breast self-exams to help you be familiar with how your breasts look and feel, so you can alert your healthcare profesional if there are any changes. Early detection is key.
Dedicated, with love, to all those whose lives have been touched by cancer, specially to our personal heroines:
Gladys Redondo de Reinfeld (mamá), Gabi Valladares, Annie Reinfeld, Laura Velazquez, Carmen E. Montcourt, Gabriela Enis.
2016.Cannes lions
Prize: Bronze
Category: Health & wellness - film craft: art direction
Project: Breast cancer awareness campaign
Client: Lifetime
Submitted by: Totuma communications & design
2016.Promaxbda
Prize: Gold
Category: Channel holiday/special event campaign
Project: Breast cancer awareness campaign
Client: Lifetime
Submitted by: Lifetime latin america
2016.Promaxbda
Prize: Silver
Category: Art direction and design/general channel image spo
Project: Breast cancer awareness campaign
Client: Lifetime
Submitted by: Lifetime latin america
2016.Promaxbda
Prize: Broze
Category: Art direction and design/public service announceme
Project: Breast cancer awareness campaign
Client: Lifetime
Submitted by: Lifetime latin america
Creative Direction
Hubert Reinfeld
Art Direction
Vladimir Mihalkov
Cristina Brieno
Producer
Vladimir Mihalkov
Hubert Reinfeld
Creative Direction (lifetime)
Pedro Gonzalez
Marketing Direction (lifetime)
Nathalie Alvarez
Copy
Hubert Reinfeld
Lucy De Freitas
Live Action Direction
Vladimir Mihalkov
Hubert Reinfeld
Juan Pablo Enis
Director Of Photography
Juan Carlos Castillo
Editing And Color Grading
Vladimir Mihalkov
Graphic Design
Cristina Briceno
Alejandro Ocando
Animation
Alejandro Ocando
Compositing
Alejandro Ocando
Vladimir Mihalkov
Vfx
Marcial Gonzalez
Additional Timelapse
Leo Reinfeld
Cast
Ashley Hernandez
Lucy De Freitas
Gernesha Lundy
Making Of
Ashley Hernandez
Drone Operator
Vladimir Mihalkov
Sound Design & Mix
Estudio Pararrayos
Musica Original
L. Boccherini: Musica
Notturna Delle Strade Di Madrid
