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DISCOVERY CHANNEL.5TH ANIVERSARY
Alter contemplating several proposals, we opted for the most obvious and bold of them: Replacing the “S” from the word “Discovery” for a number 5, changing it to “Di5covery”. In this way we avoided modifying the essence of the logo with any external graphic element, integrating the event of the anniversary to the identity of Discovery itself.
1999.Bda international
Prize: Silver
Category: Best original logo design
Project: 5th aniversary
Client: Discovery channel
Submitted by: Discovery channel latinoamérica
Concept
Edward Thomas
Design
Edward Thomas
