This new version of the channel offers the best programing from his "parent" premium channels "HBO" and "MAX" but for basic cable. The metaphor we used to communicate this idea was a "jukebox" or collection of "discs" that is, somehow, contained within the circular shape of the Cinemax logo. Around this graphic concept we developed all the On-air & Off air look, creating a system that is easy to recognize and communicates the attributes of the channel's new and wide programing offer.

Creative Direction
Hubert Reinfeld
Vladimir Mihalkov
Cristina Briceño

Art Direction
Hubert Reinfeld
Vladimir Mihalkov
Cristina Briceno

Graphic Design
Cristina Briceno
Andreina Diaz

Pedro Dasilva
Marcos Medvedov

Pedro Dasilva
Marcos Medvedov

Final Cut Support
Roberto Gonzalez
Marcial Gonzalez

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