An evolution of the system of color coding and fluid inks on the previous year image package, adding depth and volume to a liquid ambient in which different characters assume the personality of each franchise of the brand: “Lemon Tuesdays”, a franchise focused on soaps and drama series, “Pumpkin Thursdays”, dedicated mostly on sitcoms, and “BOOM Wednesdays”, done to place action series, while keeping the blue for the rest of the week.

Creative Direction
Vladimir Mihalkov

Art Direction
Cristina Briceño

Cristina Briceño
Pablo Iranzo
Ruben Fariñas

Daniel Blanco

Ruben Fariñas
Pablo Iranzo
Daniel Blanco
Manuel Piña
Marcos Medvedov
Miguel Monteagudo

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