We tried to illustrate the concept form Discovery channel campaing "descobrir tranforma" by being literal and dividing the images (screen + print) in two parts. In one part you see the actual "discovery" and on the other the "transformations process" that occurs when that discovery happens. So get ready to be transformed by discovery.
The campaing was intense in brazil.
Creative Direction
Hubert Reinfeld
Vladimir Mihalkov
Cristina Briceño
Graphic Design
Cristina Briceno